Cigarettes Marketing

"We do not imply in our marketing, and smokers should not assume, that "light" or "ultra light" brands are "safe," or are "safer" than full-flavor brands," states Brendan McCormick, a spokesperson for leading cigarette maker Philip Morris. "[The development of low-tar cigarettes is] related to consumer taste preferences."

This is a complete falsehood. The ads imply exactly the opposite. People have been researching how to make safe cigarettes for the past 50 years, and they are doing it right now.